Originally posted October 10, 2017
Any form of media in today's digital world relies on the latest in technology. Does digital take away from the soul of this consumption?
Take for example, listening to music on a record versus your iPhone. For me even if it is a contemporary album like Bruno Mars, I feel nostalgic by listening to the lyrics on vinyl vs digital formatted and somewhat more connected to the “feeling” of the music.
Damon Krukowski, speaks about this in his new book, "The New Analog:
Listening and reconnecting in the digital world.”
In a New Yorker article Krukowski describes, “The analog world of the sixties and early seventies, were this hypervisual culture.” At a lecture to UMaine journalism students, he describes today's world as a "hyperoral culture." The New Yorker article goes on Krukowski used concepts from “Ways of Seeing” a tv series on BBC in the seventies for his “Ways of Hearing" podcasts on Radiotopia.
What does this mean for visual mediums such as fashion, photography and even art? Fashion institutions such as Vogue have embraced this form of media and the article from BIGIDAY entitled, “Inside Vogue’s New York Fashion Week digital wrap party,” described the shift in content from print to digital.
This content was accomplished by, “the editorial team designing the feature as digital-first, trading all still photos for full-screen looping video clips. As a result, the videos gave readers a peek into the photoshoot party, demonstrated how the designer clothing moves, and packed a range of poses and facial expressions into one overarching shot,” showing that analog can coexist in a digital world.